How Custom Stickers Can Elevate Your Brand’s Packaging

Packaging is one of the first impressions that customers get of your brand. After buying your product online, they finally have something to hold in their hands. Customised packaging can elevate your customer’s experience and differentiate your brand, making customers feel like you’ve gone the extra mile. 

Stickers are an affordable way to incorporate your logo into your packaging. A print sticker can feature your brand’s logo, sub-mark, or tagline – even a promotional discount. They’re one of the most versatile and cost-effective options for any brand, whether you’re sticking them on packaging boxes or using them for events. 

We’re sharing some of our favourite ways to incorporate stickers into your packaging to create a memorable experience for customers.

Elevating Your Brand Image with Custom Stickers

Think of stickers as a walking advertisement for your business. You can stick them just about anywhere. They’re the easiest way to add branding to your packaging, especially if you’re a small business or focusing on eco-friendly packaging.

Stickers are a marketing tool that has stood the test of time – and their popularity isn’t slowing down. Gen Z and Millennials are amongst the most receptive customers for stickers, with brands often adding them as a free extra or using removable stickers on their packaging.

A print sticker can instantly transform the look of your packaging – taking a simple envelope mailer or cardboard box and adding your brand’s personality. It’s a cost-effective alternative to custom shipping boxes if you’re on a budget and want to stay consistent in your branding and marketing.

The rise of unboxing videos on platforms like YouTube, Instagram, and TikTok means your packaging is another opportunity to advertise to potential customers. Choose a long sticker to seal your package or individual die-cut stickers to add extra branding.

Other Ways to Incorporate Stickers into Your Packaging

When you invest in print sticker sheets for your brand, you don’t have to stick to just your logo. Stickers are real estate, like mini billboards, that you can use to promote marketing campaigns, discounts, or your unique selling point (USP). 

Here are some other ways you can use your customs stickers:

• Add a sticker with an exclusive discount code for future purchases.
• Feature a QR code to access a discount or campaign page.
• Promote your website’s loyalty programme or a social media hashtag.
• Spotlight your ingredients, manufacturing, or other USPs.
• Individual die-cast stickers as a free gift for customers.

Custom Sticker Printing in Singapore

At Packink, we offer affordable custom packaging and fast turnaround on our sticker printing service. We’re a Singapore-based company and pride ourselves on paying attention to the smallest details, creating one-of-a-kind custom stickers that reflect your brand’s personality. 

Your stickers will be printed within 1-2 working days after you sign off on the final design proof. Need it faster? Use our chatbot to submit a support ticket or email us at hello@packink.co. Our versatile stickers can be applied to packaging or marketing materials - they even make the perfect freebie for your customers.

Find out more about our custom stickers here and follow our Instagram for packaging inspiration.